You’ve got IDEAS!

But you’re struggling with how to turn them into a business.


You know you want to create your own business, but you’re not sure what kind of business to start. 

You have an idea for a business, but you need help bringing that idea to life.

You know there was something else you were created to do, but you’re not exactly sure what that is yet. 


  • Waking up, getting the kids breakfast, then opening up your laptop to find orders coming in overnight and emails from happy customers thanking you for what you do
  • Not stressing over your finances anymore because you’ve been able to create a business that provides your family with a generous income
  • Getting the notice you’ve got to move and being able to easily pick up your business and move to your home, without skipping a beat
  • Having a flexible schedule to spend more time with your children, to work when you want, from wherever you want
  • Enjoying a sense of fulfillment knowing you’re making an impact on the world, and knowing you’re exactly where you’re supposed to be

It’s all possible.

I know what it’s like to juggle the demands of military life, being a Mom, and having big dreams.

I understand what it feels like because I experienced the same thoughts.

Hi, I’m Kayla Roof, M.B.A., business advisor, Season 10 Shark Tank Survivor, marketing consultant and military spouse.

In 2012, with a deployment looming and an upcoming PCS, I decided to launch my first business, a marketing/advertising agency. I took the skills I had built over the last eight years as a marketing consultant for NBC, CBS, FOX and the CW,  and put them to work.

I help take ideas and turn them into profitable businesses.

It wasn’t long after starting my first business that I started a second, “”, a website for helping military spouses “find adventure wherever they are anchored.”  Within 60 days of launch, I turned my blog into a local television show helping families get dialed into their new city.

After spending the last 12 years helping businesses with their marketing, and starting two companies of my own, I’ve switched my focus from serving established business owners, to helping aspiring entrepreneurs.

I know what it takes to start a business.

You need courage, persistence, and a plan.

It starts with an idea!

That’s why I created The Work from Anywhere Business Academy to help you take your ideas, your God-given gifts, talents, and expertise, and turn them into a thriving business.

Having the freedom to work from anywhere, with just a phone, laptop and internet connection, has been amazing.   When my husband deployed for nine months, I was able to jet off to Dubai to meet him without having to worry about vacation days. I brought my laptop just in case a client needed me.

You can too.

I created something (just for you) to help you develop your ideas into a thriving business.


This is the program that teaches you how to discover your purpose-driven business idea and turn that into products and services that can be sold from anywhere.

The Business Starter Course will show you exactly how to:

Here’s what’s included:


As soon as you become a member, you’ll be able to access your 2 complete training modules filled with 11 video trainings. You’ll receive your own user name and password to instantly access the trainings. You’ll also receive lifetime access to the program so you can take it at your own pace.


These workbooks, worksheets and templates are designed to help you move through the material and fast-track your success from idea creation to mapping out your revenue plan.


THE BUSINESS STARTER COURSE is the first two modules of The Work from Anywhere Business Academy. You can upgrade your membership at any time to receive full benefits of the academy. Your investment will be applied to the cost of the full membership.


I give a minimum of 10% of my income to a non-profit organization. This year, our company giving is going to The Snowball Express™, an organization committed to serving the children of our fallen military heroes. Thank you for helping me support our Gold Star Families.

Kayla, I just started your academy and it has already shed so much light on things for me!! You sure do know how to inspire people!

Carley B.

Kayla encouraged me to think outside the box when it came to ways to monetize my blog and helped me navigate the big “how?” question running through my mind. Kayla was the absolute driving force to get me thinking of selling online courses and e-guides, products every blogger would love to offer in order to make passive income, but many are too daunted about where to start or how to execute. I started with mindset of traditional monetization blogging strategies that included affiliate networks, ad income, and sponsored posts. Working with Kayla gave me a ton of new ideas to build my blog into a brand with sellable, evergreen products, in order to help me work LESS and make MORE.

Chrissa, Physical Kitchness

Inside, you’ll discover:

  • How to come up with a business based on your gifts, talents and experiences and expertise so that you can own a business you love. 
  • How to figure out how much money you need to live your ideal lifestyle. 
  • 3 simple steps you can take to launch your business idea so that you do it right the first time.
  • The types of businesses that will allow you to Work from Any Duty Station
  • How to find your ideal customer so that you know who will buy your products and services
  • How to determine if you’re idea is a good one so you can build your business confidently 
  • How to conduct market research like a pro so you know where your customers are and what they want from you.
  • How to make it super easy to find out what problems your customers have that you can solve.
  • How to incorporate your personality into your business so that everything from the design of your website, your products and services and your social media are all a reflection of you.
  • How to put together your offerings in a simple way to make money for your business.
  • The 4 keys to success in selling products online, where to sell them and which platforms to use to generate more sales for your business.
  • How to offer services online coaching, consulting, done-for-you services, freelancing, hosting live events and public speaking
  • How to develop digital products such as eCourses, video training programs, eBooks and membership sites so that you can make money while you sleep. 
  • How to put together your revenue plan so that you know how many products and services you need to sell in order to live your ideal lifestyle.
  • How to make money blogging so you can hit the ground running with blogging as a business. 
  • How to get sponsorships for your blog so that you can create additional revenue streams for your business .
  • How to price out your offerings so they are priced to sell. 


BONUS #1 : The How to Get Sponsors Blueprint

You’ll learn how to:

  • Get Businesses to Sponsor You, Buy Your Programs or Advertise on Your Site
  • Access my email templates so you’ll know exactly what to say
  • Develop a system for contacting and following up with potential  sponsors

$299 Value

BONUS #2: How to Create an Ecourse

You’ll learn how to:

  • Plan out your content
  • Deliver your course online
  • Create your course with the right tools

$299 Value

BONUS #3: Creating Your Next Digital Product

You’ll learn how to:

  • Monetize your message
  • Get clarity on your offer
  • Focus on getting your digital product created and launched

$299 Value

Ready to get started?

Because I started my own business, my life is very different now:

The Work from Anywhere Business Academy™ is based on building a BUSINESS that is 100% BUILT on YOUR BRILLIANCE.

I’m talking about building EMPIRE YOU, The BUSINESS of YOU.

THE BUSINESS STARTER COURSE will show you how to develop your ideas into products and services that can be sold from anywhere.

I created THE BUSINESS STARTER COURSE as the starting point for The Work from Anywhere Business® Academy.  After launching the academy, I had many women contact me to tell me they would love to be a member but they needed more help developing their ideas first.  They were still trying to figure out what kinds of ideas would allow them to work from anywhere, how to know if their idea would work, and how to develop their ideas into products and services.

That’s where THE BUSINESS STARTER COURSE comes in.  You’ll have access to the first two modules inside The Work from Anywhere Business Academy. These two modules set the foundation for a thriving business. Whether you’re just starting out, or you have new ideas for your current business,  THE BUSINESS STARTER COURSE will help you refine your idea into products and services that can be sold from anywhere.

You can upgrade at any time to the full membership to access all 6 modules, our monthly office training calls, and our Private VIP community. Plus, you have a jump start on your investment in the entire academy. When you’re ready, you can apply your investment in THE BUSINESS STARTER COURSE to your full membership in The Work from Anywhere Business Academy. 

Try THE BUSINESS STARTER COURSE for 30 days and if you don’t LOVE it, get 100% of your money back.

I know that you will be able to do great things with this information. I’m so confident in this material, that I know you’re going to be able to take it and run with it.

Become a member of the academy and see for yourself.  You have 30 days from purchase date to go through the course and do the work. If you’re not 100% happy with the results, let me know and I’ll send you a refund.  Refunds are ONLY available to members who have done the work and shown proof of completed worksheets.

Investing in THE BUSINESS STARTER COURSE is a no-brainer and can only increase your impact and income. Click the  “Enroll Now” button below to get started right now!

I’ve been able to run my business from all over the world with just my computer and wifi. Sometimes I work at home, sometimes the coffee shop, or sometimes the library.  I want to be able to make the most of each place we live, explore and take weekend trips to experience the area.  As a military family, time spent together is so precious. I want to show you how to build a business that you run, not a business that runs you.  I know you have big dreams for your family and I want to help you reach them.




What Would It Feel Like To:

Be able to work from home, the coffee shop, in your yoga pants or from anywhere in the world?

Spend time with your family without stressing over finances?

Utilize that degree you worked so hard for?

Wake up each morning excited to start your day, rejuvenated and motivated to work on your passion project?

Make an impact on the world with your gifts and talents?

Afford to go on fun and sometimes expensive dates with your spouse, or take a family vacation?

Send your kids to the school of your choice or enroll them in extra curricular activities without stress?

Book flights easily to visit family far away from where you currently live?

Feel like you’re truly living your purpose?

The Work from Anywhere Business Academy BUSINESS STARTER COURSE is right for you if:

  • You want to figure out how to make money online.
  • You want to feel confident and empowered to create your own business.
  • You want to know how to take your ideas and turn them into a business.
  • You’re looking for ways to create additional revenue streams for your business.
  • You’re a blogger and you want to start really making money. 
  • You need clarity on whether or not you should really move forward with your ideas
  • You want to know if anyone will really buy your stuff
  • You want to figure out how to take what know and turn it into a business that will move with you.
  • You’re ready to stop playing small and live the life you’ve imagined.

Why Kayla?

There’s a lot of business coaches out there and there’s no shortage of great people who could help you grow your business. I know that you have a choice in who you work with and I would be honored if you would allow me to help you. I understand what it’s like to start a business, while juggling all that military life throws at you. I’m a Mom so I also understand the need for balance when it comes to chasing your dreams all while ensuring you’re present for all those times your little ones need you. I’ve also been a military spouse for eleven years so I know what it means to hold down the home front and provide my the support the husband needs, in order to do what he does. I also know what it’s like to finally feel settled in life, in your career, but then to get orders and have to begin all over again.

For the last twelve years, I’ve been working as a marketing consultant, helping 150+ companies grow their businesses. I’ve worked for NBC, CBS, FOX, CW and MyTV television networks.  A few of my marketing plans have been emulated coast to coast for national companies. I have worked with the top advertising agencies in the country and directly with car dealers, doctors, lawyers, chiropractors, plastic surgeons, cupcake shops, national restaurant chains, home improvement companies, landscapers, solar energy specialists, life coaches, health coaches, bloggers, clothing stores, gift shops, realtors, spa’s and salons, photographers, heating and air companies, counselors and therapists.

I graduated from The University of Georgia with a BBA in Marketing and from San Diego State with an MBA including an emphasis on Marketing and Entrepreneurship. I also completed a program at Globis, The Center for Study of Global Issues in Verona, Italy, with a focus on Business Ethics and Politics of Industrialized Democracies. I’ve trained with the best experts in business, television and social media.

I’ve started four successful business. Just this year, I launched a multiple six-figure e-commerce business. Whether you’re a service based business, looking to get into blogging, digital products or e-commerce, I can help.

I have been working with business owners for so long that I’ve gotten really good at helping companies get more customers and getting great ideas off the ground.

Only you can accomplish the dreams you set forth, let me help you along the way.

Frequently Asked Questions

What is your refund policy?

We offer a refund within 30 days of your purchase.  If you are not satisfied after 30 days, you may email us at Support at to request a refund. Refunds must be submitted in writing with the worksheets from Modules 1 and 2 submitted for proof of work.  If you are not thrilled with Basic Training, then please let us know.

Is the course just for beginners?

No, the course is also for established business owners. If you want to learn how to brand your business based on your own gifts ,talents and expertise, this is for you. If you want to know how to create multiple streams of income for your business, this is for you.  If you’re a blogger and you want to know how to make consistent income, this is for you.

What is the time commitment?

You will receive immediate all access to the course to go through it at your own speed. Each video is between 15 minutes-1 hour in length. You can take as little time or as much as you need on each module.

When can I upgrade my membership to the Full Academy?

Even though full membership in the Academy is only open for enrollment at limited times throughout the year, BASIC TRAINING members can upgrade their membership at any time. You will be able to apply the cost of BASIC TRAINING to the full membership tuition.

What happens after I enroll?

After you input your credit card information, you will be sent to the registration page where you will then receive a welcome email and login information.   You will be able to log in immediately and access the course.

Ready to Get Started?

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If I didn’t answer all of your questions, feel free to drop me a line anytime.

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